The Role of Packaging in the Next Normal

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2020/06/19 The Role of Packaging in the Next Normal

The Role of Packaging in the Next Normal

Source from: https://www.flexpackmag.com/articles/90475-the-role-of-packaging-in-the-next-normal

The term “new normal” became a corporate cliché after it was used ad nauseam after the 2008 financial crisis. The phrase is being used once again to describe the fallout related the current pandemic.

Flexible Packaging recently spoke to Jim Tompkins, founder and chairman of Tompkins International, a leading supply chain consulting and solutions firm, about what he calls “the next normal” and how restarting the economy and business operations requires more than just reopening store doors. He explains how companies fall into four different categories based on business performance and industry standing leading up to and during the pandemic, and the specific steps and strategies each category must pursue to restart — or in some cases, cease — operations post pandemic.

“While we would all like to believe we can go back to the way things were and resume ‘business as usual,’ it’s not that simple,” said Tompkins. “The COVID-19 pandemic has fundamentally changed life as we know it, and businesses — and the government — need to be prepared for what will become the ‘next normal’.”

The playbook, Restarting the Economy: Guidance for Public and Private Leaders, explores the impacts of COVID-19 on global supply chains and provides the strategies and processes required to successfully restart business operations and the economy. It is the latest release in a series of COVID-19 resources developed by Tompkins and other company executives that focus on the impacts of the coronavirus, successful supply chain reinvention strategies and other related topics to help businesses flourish in times of VUCA — volatility, uncertainty, complexity and ambiguity and the rise of digitalization.

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