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7 Reason To Prototype Your Shrink Sleeve Project

Source from: https://www.flexpackmag.com/articles/89943-reason-to-prototype-your-shrink-sleeve-project
 

If you and your team need to choose a labeling method on your company’s new product or are rebranding current packaging, you should consider shrink sleeve labeling. For those who have never used shrink sleeve labeling before, shrink sleeves offer several great advantages. They can enhance your brand’s impact, incorporating bright, attractive colors and designs over the entire surface of the product and providing more coverage than any other labeling type. Not only that, but unique, eye-catching bottle shapes pose no problem, because shrink sleeve labels work well even on complex container shapes. You’ll want to be 100 percent confident that shrink sleeve labeling is the right method to support your brand. A great way to do this is by testing your labels through actual shrink tunnels before making the final decision. Below, we’ve highlighted a few good reasons why you should prototype shrink sleeving on your product:
 

1. New Package Design

When introducing a new package design, you’ll need to be absolutely certain the new graphics enhance your product and build your brand. With test runs through a shrink tunnel, using your bottles and labels, you can see exactly how shrink sleeves will appear on the product – and how the new graphics impact the package appearance. This will give you and your team confidence in the decision, as well as with management and the other brand owners.
 

2. Unusual Package Shapes

Prototyping in a shrink lab is especially helpful when designing a label for an unusual, or challenging, product shape. Achieving an unblemished appearance of the shrink sleeve can be tricky. While shrink sleeving is ideal for complex shapes, proving it out under production conditions is critical. By testing the shrink sleeve labels on the actual product, you can make sure the package graphics and design work as well as intended.
 

3. Adding a Tamper Evident Feature

Full body shrink sleeve labels, when extended up over the closure with a perforation, easily provide you with a built-in tamper evident seal. This allows your customers to rest assured that the product was never opened or tampered with in any way before it was purchased. If application of heat shrinkable tamper evident seals is new for your product, testing in a shrink lab will give you the ability to see how these seals will appear on your product – plus, the ability to test various perforation patterns for optimum ease of opening by your customers.