P&G Beauty Untangles Hair Care Sustainability (part 2 of 2)

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2020/12/31 P&G Beauty Untangles Hair Care Sustainability (part 2 of 2)

P&G Beauty Untangles Hair Care Sustainability
The company has launched a reusable aluminum bottle system with pouch refills at scale.

Source from: P&G Beauty Untangles Hair Care Sustainability | Flexible Packaging (flexpackmag.com)

The “2030 Responsible Beauty” goals Litarowicz references are the company’s aim based on five interconnected guiding principles: Quality and Performance; Safety; Sustainability; Transparency; and Equality and Inclusion. Those five components form the foundation of the company’s 2030 goals which represent its vision “to be a positive force for beauty in the world.” The goals extend to a range of initiatives from social aspects like equality to increasing the environmental responsibility of its ingredients. When it comes to packaging, the company aims to have 100% recyclable or reusable packaging by 2030. It expects to have 90% of its major packaging platforms being recyclable or reusable by 2025. Also by 2025, it expects to have a 50% reduction in the use of virgin fossil-based plastic across its lines.

Virginie Helias, P&G’s chief sustainability officer, says, “We have committed to enable and inspire responsible consumption through innovation on our product and packaging. Our leading beauty brands in Europe touch millions of lives. This new packaging innovation will contribute to making the reuse of packaging irresistible, while enabling a reduction of virgin plastic as per P&G’s Ambition 2030 commitment. It’s no longer about if or what we can do, but how quickly we can do it — the window is now for embracing new sustainable lifestyles.”

Efforts like those made by P&G Beauty helps consumers to more easily make environmentally conscious choices that, in turn, spur CPGs to make further environmentally conscious changes. It’s something that Tom Szaky, founder and CEO of TerraCycle, comments on during the panel at the Reuters Business Summit, “I’ve long been a believer that a refill behavior is a big part of the future of sustainable packaging, and the innovation announced by P&G Beauty today is a positive step in the right direction for the many millions of households Head & Shoulders, Pantene, Herbal Essences and Aussie serve,” he says. “While there is of course more to be done, it’s great to see large companies such as P&G Beauty taking the issue seriously and using their scale to drive change quickly and impactfully.”

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