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The one of advantage using Digital Printing is VDP ( Variable Data Printing ). The application will make your packaging stand-out and unique on the shelf.  

Variable data printing is a form of digital printing or on-demand printing that involves changing the graphics, texts, or images piece by piece. 

By advanced program you can have variant data to show design differently from each packaging.  Individuality & Differentiation are important - a style of personalization.  Especially welcome and meet Millennials requirements.