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Consumer marketing has been changing from mass-marketing to more specific matching of product packaging to consumer characteristics. This trend of personalization wakes the need for small quantity, high variety, and high flexibility packaging solution − digital printing.

Unlike rotogravure printing, digital printing does not require printing plates and is not restricted by number of colours. In addition, it offers minimum run to as few as 1,000 pieces. These two figures together give you the flexibility to respond to consumer's reaction towards the package in shorter run. Thus, digital printing is particularly suitable for test run or new ventures.